Guidestar offers “one-stop shopping” that appeals to our clients. We provide fewer interface points thus streamlining information flow and eliminating the need for clients to “educate” expensive agencies as to their market and customer base. Clients have said: “Finally an agency that understands my business and knows how to help me sell it.”
Analytical Services
● Market/Customer Knowledge
– Critical Buying Factors
– Competitor Strengths/Weaknesses
– Capabilities of Competing Technologies
– Ad/Literature Appropriateness
● Development Of Marketing Strategies
– Competitive Analyses
– New Product Definition
– Product Application Engineering
– Technical Modification of Existing Products
– Market Sizing
– Pricing Policies
– Addressing the Decision Makers
● Marketing Effectiveness Audits
– Quantitative Proof of Performance
– Periodic and Annual Summaries
Creative Services
● Literature Design
– Product Brochures
– Data Sheets
– Application Notes
– Corporate Capabilities
● Public Relations
– Press Releases
– Press Conferences
● Image Building
– Company/Product Naming
– Logo Design
– Letterhead and Business Card Layout
● Advertising
– Creative/Copy/Art/Photography
– Campaign Development
– Media Mix Selection
– Media Buying
– Website Development
Production Services
● Collateral Materials
– Printing
– Audio and Video
– Mass Mailing
● Promotional Item Design/Production
– Trade Shows
– Giveaways
● Seminar Development and Production
– Technical and Non-Technical
– In-House Sales Staff
– Customers
– Public
Support Services
● Mathematical Modeling
– Market Development
– Technology Development
● Technical Document Preparation
– Proposal Ghost Writing
– Graphics/Production
– Trade Articles/Media Pieces
● Automated List Management
– Creation/Updating
– Purchase/Rental
● Specialized Demographics
– Market Research
– Customer Surveys
– Competitor Surveys
– “Canned” and Custom Reports
● Governmental Affairs
– Lobbying
– Regulatory Agency Interface
– Copyright
● Recruiting of Technical Personnel
– Prescreening
– Applicant Selection
● Technical Consulting
– Systems and Networks Consulting
– Design Recommendation